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What is programmatic advertising?

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  Programmatic advertising is not as complex as it sounds. It is a way to buy automatically & manage digital campaigns, rather than buying them from publishers directly. Programmatic advertising is an automatic approach of RTB, which will be used on a particular inventory for a particular set of users.  Demystifying the Jargons of Programmatic Advertising: Real-Time Bidding (RTB): Buying and selling of advertisement space online through real-time auction that occur in milliseconds.  Demand-Side Platform (DSP): A software which is utilized by publicists to purchase advertisements consequently. A portion of the main DSP stages are Turn, MediaMath, Invite Media, and...

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