EJECT / P-KEY HOLDER
Neighborhood was originally conceived as part of founder Shinsuke Takizawa’s motorcycle enthusiast interests; the lack of motorcycle apparel that was suitably functional and fashionable spurred Takizawa to create his own label.
Neighborhood’s mix of technical expertise, luxury construction standards, and classic utilitarian and subculture aesthetics made the brand a cornerstone of modern streetwear.
The high speed mystique and element of danger to be found in the 'pull to eject' label found on aircraft ejection seats is transferred to everyday practicality. Holding on to your keys is an unquestionably better deal than being thrown clear of a malfunctioning plane at supersonic speeds anyway.